Luxaflex

Luxaflex have been adding style and sophistication to homes since the 1950s. In an intensifying competitive market fuelled by imported brands and retailers directly manufacturing their own product, the time was right to amplify the true value of the brand.

Bringing Back The Premium
With the crisp and modern refreshed brand, we targeted three key personas with an engaging content strategy and supporting media plan. Integrated campaigns were delivered via digital advertising, magazine advertising and paid editorial, social media and email marketing, all aligned to deliver relevant messages to shift from middle market to a premium perception reflecting the price point.

Leading The Market
Website traffic has trebled, now achieving a key metric to each retailer. The success of the inbound marketing strategy established the collection and processing of data. Web is used across search, social and programmatic digital buying platforms to target the right audience at the right time. The conversion rate of delivering qualified leads to the dealer network increased from 0.8% to 3.85%.