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51 Mackelvie Street
Ponsonby, Auckland
New Zealand

Evolution Healthcare

Scrubbing up for surgery

PROJECT INFORMATION +

Evolution Healthcare are a leading provider of healthcare services across NZ and Australia. Evolution needed a refreshed, contemporary brand identity to unite their portfolio of healthcare businesses, establish an architecture across business units and set them up for future growth, including acquisitions and new developments to upgrade existing hospitals. A disjointed web presence and legacy content management system that was unstable and hard to update meant a new website was a key priority.

Lesson In Patients
Starting with strategic work to align internal stakeholders within the business units, we rationalised a future-proofed approach to brand architecture and built out a visual identity system, from logo system, to a full suite of comms templates, stationery and digital assets. We created a signage and way finding system to help people easily navigate through hospitals, and worked with the marketing team and a developer partner to create a user-friendly and comprehensive website, including content and imagery.

Ready For Success
Evolution is now armed for success and already seeing positive traction with implementing the brand internally.

Project

EVOLUTION HEALTHCARE

Year

2019-2021

What we did

  • Brand Strategy
  • Brand Identity
  • Brand Voice
  • Digital Marketing
  • Signage and Wayfinding
  • Website Design
  • Internal Communications
  • Sales Collateral