I most enjoy designing systems that solve problems

I am an accomplished practitioner of strategy for advertising, design, digital and social experience.

Strategic thinking is fueled by experience, and I bring over 25 years in brand development, communications, design and research experience to my role.

I recognise the interdependence of business problems and match solutions that deliver communication actions. I work with our clients to broker agreements both internally and externally to maximise the quality and value of outcomes.

Analytical and strategic in approach, I most enjoy designing systems that solve problems with the application of creative thinking.